Dr. Konrawan Rattanaburi Serves as Visiting Lecturer at Shih Chien University, Taiwan
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Walailak University International College (WUIC) is pleased to announce that Dr. Konrawan Rattanaburi, Lecturer at WUIC, served as a Visiting Lecturer at Shih Chien University in Taipei, Taiwan, from 13–24 October 2025.
During her visit, Dr. Rattanaburi delivered lectures on Strategic Brand Management to international students, focusing on Thai, Taiwanese, and international brands. The sessions highlighted Asian and global brand associations and encouraged students to explore brand identity, positioning, and customer-based brand equity from comparative and cross-cultural perspectives.
This academic engagement underscores the collaboration between WUIC and Shih Chien University, fostering cross-border learning, cultural exchange, and deeper understanding in the field of branding and marketing within the global context.
