WUIC BBA Student Research Achievement Announcement
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Walailak University International College (WUIC) is proud to announce a significant academic achievement by one of our Bachelor of Business Administration (BBA) students.
Ms. Vicky Zhaoxu Yang, a BBA student at WUIC, has successfully published her first academic research paper in the proceedings of the Association for Computing Machinery (ACM), one of the world’s most prestigious international academic associations.
📄 Paper Title:
From Learning Aid to Learning Escape: The Commodification of AI-Powered Educational Technologies and Their Impact on Chinese International Students’ Cognitive and Ethical Development
📍 Conference:
ICEMBDA 2025 (International Conference on E-Business, Management and Data Analytics)
This conference paper will be indexed in Scopus, marking an outstanding achievement for an undergraduate BBA student and demonstrating WUIC’s growing strength in student-led research and international academic engagement.
The study critically examines how AI-powered educational technologies—originally designed to support learning—can evolve into commodified tools that may affect students’ cognitive development and ethical decision-making, particularly among Chinese international students.
👨🏫 Academic Advisor:
Assistant Professor Dr. Chengxiang Ma,
School of Accounting and Finance, Walailak University
This achievement reflects Walailak University’s commitment to research-driven business education and to encouraging undergraduate students to participate in high-impact international research platforms from an early stage of their academic journey.
We hope this success will inspire other BBA students to pursue research excellence, academic writing, and international publication.
🌟 Congratulations to Ms. Vicky Zhaoxu Yang on this remarkable accomplishment!
