On 28 March 2023, 9 AM – 12 PM, Dr Miguna Astuti, S.Si., MM., MOS., CPM., CIRR., a lecturer from Faculty of Economics and Business (FEB), UPN Veteran Jakarta (UPNVJ) in Jakarta Indonesia, gave a special lecture on “Marketing in Indonesia: Opportunity and Challenge” via Zoom Cloud Meeting. The lecture is part of BBA65-101 Principles of Marketing, in a sub-topic of ASEAN Marketing, and as the strong academic collaboration between Walailak University International College (WUIC) and FEB UPNVJ. Dr Miguna provided her insight in Indonesian digital consumer data and marketing management based on strategic regions and cultures. The lecture ended with an activity to allow students to develop their Indonesian cultural intelligence, preparing them to do marketing in Indonesia in the future. The students’ active participation played an important role in the event’s success. WUIC would like to express our gratitude to Dr Miguna for your kind collaboration, we hope to work with you soon in the near future.