On 15 May 2023, 10.00 AM - 13.00 PM, Dr Wasin Praditsilp, FHEA, a lecturer at Walailak University International College (WUIC), shared his research experience on: “Modern Trends in Digital Marketing Research.” Dr Wasin conducted both academic and professional research (e.g. market research, market testing, sensory test, ethnographic marketing research etc.) when he worked in media agencies and shared his techniques with the audiences. There were hundreds of participants, including undergraduate and graduate students, academics, and professionals in Indonesia. This webinar is the “3rd E-Marketing Insight Webinar” (from 4 special events) held by the collaboration between WUIC and Faculty of Economics and Business (FEB), UNP Veteran Jakarta (UPNVJ). The last session: “Setting the Future of Digital and Social Media Marketing Research,” will be held on 22 May 2023 with the research presentation and discussion by the participants.
