The Mondelez Leading edge Business Challenge was held in 6 participating countries such as Thailand, Philippines, Vietnam, Singapore, Malaysia, and Indonesia. The competition is composed of five stages based on the concept of define thinking: Empathy, Define, Ideate, Prototype, and Testing. In Thailand alone, there 49 teams from universities all over the country who passed the 1st stage while 25 teams qualified for the second stage. Team Fanfin, students from Walailak University International College, reached the Top 5 and Country championship along with 4 other teams from Mahidol University and Thammasat University. The competition was held from April 19 until June 11 with the presentation round held online.