On 23 September 2023, 1 – 3.30 PM, Dr. Wasin Praditsilp, FHEA, a lecturer at Walailak University International College (WUIC), began the first special lecture on “The Motivation: Influence, Emotion, and Digital Engagement” for Consumer Behaviour course, BBA Program, Faculty of Economics and Business (FEB) UNP Veteran Jakarta (UPNVJ), Jakarta Indonesia. There will be special lectures aimed at students learning from a professional in the Digital Marketing field. The topic covers digital consumer behavior and motivation theory, self-concept and importance of gender identity, and decision making and innovation diffusion. The lectures are organised every Saturday until the end of October 2023. This Consumer Behaviour course is compulsory for BBA students in FEB UPNVJ, with more than 200 students from 8 groups. The lecture received positive feedback from faculty members and students, creating a strong friendship atmosphere and providing space for prospective collaborations in the following months. The special lectures happen under the MOA between Walailak University International College (WUIC) in Thailand and FEB UNPVJ, with the continuous activities by both parties for 2 years since the agreement first signed in 2022.
