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WUIC Lecturer Hosts Webinar on Self Concepts and Digital Consumer Behavior

On 30 September 2023, 1 – 3.30 PM, Dr. Wasin Praditsilp, FHEA, a lecturer at Walailak University International College (WUIC), organised a webinar on “The Self: Self-Concept, Gender, & Pride” for the Digital Consumer Behaviour’s special class. First-year students and faculty members from the BBA Program, Faculty of Economics and Business (FEB) UNP Veteran Jakarta (UPNVJ), Jakarta Indonesia, participated in the lecture and discussion. The webinar’s core topics explained the relationships between self-concept and motivation, and how different types of self-concept influence consumer behaviour. The feedback from the participants was positive – the seminar allowed the audience to learn the difficult concepts and their complex relationships in a small step with plenty of research findings, examples, and case studies.